Your company name is one of your most significant branding assets. It is the first thing that potential customers and partners will see and it will be a part of your brand identity for years to come. With that in mind, here are seven things to avoid when choosing a modern company name.
1. Don’t choose a name that is too similar to another company’s name.
There are a lot of business names for sale out there. However, you don’t want to choose a name that is so similar to another company’s name that it could be confused with that company. This could lead to legal issues down the road.
2. Don’t choose a name that is too long or too difficult to pronounce.
You want your company name to be easy to remember and easy to say. If it’s too long or too difficult to pronounce, people will likely forget it or be hesitant to use it.
3. Don’t choose a name that is too generic.
When we talk about creative business names, you want your company name to be unique and to stand out from the competition. If it’s too generic, it will be forgettable and won’t help you build a strong brand identity.
4. Don’t choose a name that has negative connotations.
You want your company name to be positive and to reflect well on your brand. If it has negative connotations, it will damage your brand’s reputation.
5. Don’t choose a name that is too difficult to spell.
You want your company name to be easy to spell so that people can find you online and in print. If it’s too difficult to spell, people will likely get frustrated and give up trying to find you.
6. Don’t choose a name that limits your growth.
You want your company name to be flexible and to allow for future growth. If it’s too specific or too narrow in focus, it will limit your ability to expand your business down the road.
7. Don’t choose a name without doing your research.
You want to make sure that the name you choose for your company is available and not already being used by someone else. You should also do a search to see if there are any negative associations with the name you’re considering.
By avoiding these seven things, you’ll be well on your way to choosing modern company names that are perfect for your business.